- Can hurt your reputation and credibility
- Limits insight into product function for users and lowers product ranking
- Provides a poor software buyer experience
Prioritize review collection and boost your business
Learn the value of collecting reviews regularly to gain helpful insights from your software users and enhance your online reputation.
On this page
Why Reviews Matter | Review Recruitment Services | Reviews Products | Research Reports
Why reviews matter
reviews
reviews
- Getting your first review can increase your profile traffic by more than 80% and boost your vendor conversion rate by 50%
- Establishes trust through compelling social proof
- Provides constructive feedback from your users to improve your product and features
- Qualifies you for a User Reviews badge to display on your website
reviews
All of the benefits above, plus:
- Doubles conversion rate and increases traffic by 3x compared to products with 0 reviews
- Boosts ranking on Gartner Digital Markets and search engines
- Establishes a solid foundation for your online brand reputation
- Qualifies you for our Reviews Products, unlocking robust intelligence from our reviews data to help your product better reach and close prospective buyers
reviews
All of the benefits above, plus:
- Qualifies you to be featured in our Research Reports, which help active buyers find your product and boosts your brand

Recent reviews keep you relevant
Fresh, up-to-date user reviews help software buyers navigate through the latest technology solutions and often serve as buyers’ primary source of information to determine how relevant and useful your product will be to their business. The more recent your reviews, the greater your product’s relevancy.
Gartner Digital Markets has made it effortless to collect amazing reviews from our top users. I highly recommend this program for any SaaS business looking to engage users and solicit authentic feedback.
Co-Founder and CMO, Fitbot
Qualify for reviews products
Unlock robust intelligence from our reviews data to help your product better reach and close prospective buyers through our latest Data Insights offerings, Reviews Insights and Competitive Comparisons. You can qualify for these data-driven reviews intelligence offerings by collecting at least 10 verified reviews from the past 12 months.
Get featured in research reports
When you collect at least 20 reviews, you become eligible for inclusion in our research reports. Each report highlights top-performing software and helps active buyers find the right solutions while boosting your brand. Explore the reports below to learn more about eligibility requirements, including regular reviews collection.