image
Please note Internet Explorer is not supported.

We recommend using the the latest Microsoft Edge, Google Chrome, or Firefox.

Gartner Digital Markets Logo

Prioritize review collection to accelerate growth

Learn the value of regularly collecting reviews to build trust and credibility and give buyers the confidence they need to move forward in the purchase process.

Why reviews matter

0
reviews
  • Can hurt your reputation and credibility
  • Limit insight into your product’s functionality for prospective customers
  • Provide a poor buyer journey experience

1+
reviews
  • Qualify your product for a star ratings badge to display on your website
  • Kick-start your review collection journey

10+
reviews
  • Help validate your marketing messages through real customer feedback
  • Unlock shareable Review Quotes to easily share the voice of your customer and become eligible for Competitive Comparisons
  • Qualify your product for consideration in our “Best of” Badge program, which helps prospective buyers identify the best products for their business

20+
reviews
  • Qualify your product for consideration in our research reports—including the Capterra Shortlist™, GetApp Category Leaders, and Software Advice FrontRunners—which help show prospective buyers the strength of your offering against the competition

Review Collection Service

Start building a trusted online reputation by kicking off an always-on review collection strategy with support from our reviews experts.

Fresh, authentic user reviews help buyers navigate through the overwhelming market landscape and often serve as buyers’ primary resource to determine how relevant your offering will be to their business.

Our Review Collection Service is a free offering that allows you to quickly and easily kick off strategic review collection campaigns. Our offering includes a trackable review form generator, a set of complimentary gift cards for reviewers, the ability to fund your own gift cards at a price point of your choosing, a review generation toolkit developed by our marketing experts, and more. Utilize our Review Collection Service to build an ongoing strategy for global review recruitment and start building your brand today.


Don’t have the bandwidth to run a reviews campaign?

Sign up for us to execute a reviews email campaign on your behalf.

Gartner Digital Markets has made it effortless to collect amazing reviews from our top users. I highly recommend this program for any SaaS business looking to engage users and solicit authentic feedback.
— Robbie Jack
Co-Founder and CMO, Fitbot

Transform Reviews into Product Comparisons

Twice a year Gartner Digital Markets transforms your reviews into product comparisons that showcase how you're leading the pack. Unlock Competitive Comparisons and other peer-driven insights by collecting at least 10 reviews this year, and:

  • Discover how you're exceeding buyer expectations
  • Personalize comparisons to speak to specific geos and industries
  • Support sales growth by validating your value propositions with third-party research

Log in to your Gartner Digital Markets account to start collecting reviews today.