- Can hurt your reputation and credibility
- Limit insight into your product’s functionality for prospective customers
- Provide a poor buyer journey experience
Prioritize review collection to accelerate growth
Learn the value of regularly collecting reviews to build trust and credibility and give buyers the confidence they need to move forward in the purchase process.
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Why Reviews Matter | Review Collection Service | Competitive Comparisons
Why reviews matter
reviews
reviews
- Qualify your product for a star ratings badge to display on your website
- Kick-start your review collection journey
reviews
- Help validate your marketing messages through real customer feedback
- Unlock shareable Review Quotes to easily share the voice of your customer and become eligible for Competitive Comparisons
- Qualify your product for consideration in our “Best of” Badge program, which helps prospective buyers identify the best products for their business
reviews
- Qualify your product for consideration in our research reports—including the Capterra Shortlist™, GetApp Category Leaders, and Software Advice FrontRunners—which help show prospective buyers the strength of your offering against the competition
Review Collection Service
Start building a trusted online reputation by kicking off an always-on review collection strategy with support from our reviews experts.
Fresh, authentic user reviews help buyers navigate through the overwhelming market landscape and often serve as buyers’ primary resource to determine how relevant your offering will be to their business.
Our Review Collection Service is a free offering that allows you to quickly and easily kick off strategic review collection campaigns. Our offering includes a trackable review form generator, a set of complimentary gift cards for reviewers, the ability to fund your own gift cards at a price point of your choosing, a review generation toolkit developed by our marketing experts, and more. Utilize our Review Collection Service to build an ongoing strategy for global review recruitment and start building your brand today.
Don’t have the bandwidth to run a reviews campaign?
Sign up for us to execute a reviews email campaign on your behalf.
Transform Reviews into Product Comparisons
Twice a year Gartner Digital Markets transforms your reviews into product comparisons that showcase how you're leading the pack. Unlock Competitive Comparisons and other peer-driven insights by collecting at least 10 reviews this year, and:
- Discover how you're exceeding buyer expectations
- Personalize comparisons to speak to specific geos and industries
- Support sales growth by validating your value propositions with third-party research