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Prioritize review collection and boost your business

Learn the value of collecting reviews regularly to gain helpful insights from your users and enhance your online reputation.

Why reviews matter

  • Can hurt your reputation and credibility
  • Limits insight into product function for users and lowers product ranking
  • Provides a poor buyer experience

  • Getting your first review can increase your Gartner Digital Markets profile pageviews by more than 80%
  • PPC clients with at least 1 review boost click through rate by an average of 50%
  • Establishes trust through compelling social proof
  • Provides constructive feedback from your users
  • Qualifies you for a User Reviews badge to display on your website


All of the benefits above, plus:

  • On average, doubles PPC click through rates and increases profile pageviews by 3x compared to those with 0 reviews
  • Boosts ranking on Gartner Digital Markets and search engines
  • Establishes a solid foundation for your online brand reputation
  • Unlocks shareable Review Quotes to show off the reputation you’ve curated and increase consideration in the market
  • Gain robust intelligence from your reviews, including Competitive Comparisons


All of the benefits above, plus:

  • Qualifies you for consideration in our Research Reports, which helps boost your brand reputation

Review Collection Service

Easily build a trusted online reputation by collecting verified user reviews.

Fresh, up-to-date user reviews help buyers navigate through the latest solutions and often serve as buyers’ primary resource to determine how relevant your offering will be to their business. Build an ongoing strategy for global review recruitment with our Review Collection Service.

Don’t have the bandwidth to run a reviews campaign?

Sign up for us to execute a reviews email campaign on your behalf for an effective review boost. We’ve mastered the email cadence and copy to help you get the most reviews out of your campaign.

Gartner Digital Markets has made it effortless to collect amazing reviews from our top users. I highly recommend this program for any SaaS business looking to engage users and solicit authentic feedback.
— Robbie Jack
Co-Founder and CMO, Fitbot

Transform Reviews into Product Comparisons

Twice a year Gartner Digital Markets transforms your reviews into product comparisons that showcases how you're leading the pack. Unlock Competitive Comparisons and other peer-driven insights by collecting at least 10 reviews this year, and:

  • Discover how you're exceeding buyers' expectations
  • Personalize comparisons to speak to specific geos and industries
  • Support sales growth by validating your value propositions with third-party research

Get featured in Research Reports

When you collect at least 20 reviews over the consideration time period, you become eligible for inclusion in our Research Reports. Each report highlights top-performing providers and helps active buyers find the right solutions. Explore the reports below to learn more about eligibility requirements, including regular reviews collection.

top 20 badge

Shortlist Report

Shortlist reports highlight popular products based on relevant audience review ratings and search volume impact.

Category Leaders

Category Leaders reports highlight top-performing products based on user reviews, integrations, mobile performance, functionality and security.

FrontRunners Report

FrontRunners explores highly-rated software products based on capabilities and customer satisfaction, as determined by user review ratings.

Help your business scale by recruiting more user reviews.