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Gartner Digital Markets Logo

Stand out in a crowded category

Learn about Gartner Digital Markets’ research reports and find out what it takes for your product to be eligible for consideration.

Research reports

98% of software buyers say vendor recognition based on ratings or user reviews influences their purchase decision.* Gartner Digital Markets offers several content programs to help buyers find the best solutions for their business needs, including our research reports, which highlight the leading software in a category. Companies that are recognized can use these reports and respective badges to help build brand reputation, generate awareness, and push buyers down the marketing funnel.

*Source: 2024 Software Buying Behavior Survey, Gartner Digital Markets

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Capterra Shortlist

The Capterra Shortlist identifies the top products in our software categories based on a proprietary blend of user ratings and popularity.

Scoring factors include:

  • Average overall recent user review star ratings
  • Average monthly search volume for product keywords
  • A minimum of 20 verified user reviews published within the 24 months prior to report calculation

Read the full methodology arrow

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GetApp Category Leaders

Our GetApp Category Leaders reports feature top-performing products based on verified user reviews in five key areas: functionality, ease of use, customer support, value for money, and likelihood to recommend.

Scoring factors include:

  • User ratings regarding product functionality, ease of use, customer support, value for money, and likelihood to recommend.
  • A minimum of 20 verified user reviews published within the 24 months prior to report calculation

Read the full methodology arrow

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Software Advice FrontRunners

The Software Advice FrontRunners reports explore highly-rated software products based on usability and customer satisfaction.

Scoring factors include:

  • Weighted average of user ratings for functionality and ease of use
  • Weighted average of user ratings for customer support, value for money, and likelihood to recommend
  • A minimum of 20 verified user reviews published within the 24 months prior to report calculation

Read the full methodology arrow

Frequently Asked Questions

Do software providers need to notify you if they’d like their product(s) to be considered?
No, we will automatically consider all products with profiles on our sites and that meet our eligibility criteria in a given category.
Do you need any additional information from providers to create the reports?
No, at this time we neither need nor accept any information directly from our provider community. We obtain all the information we need via our internal databases and publicly available data.
Does it matter which of the Gartner Digital Markets sites—Capterra, GetApp or Software Advice—reviews are published on?
No, reviews are shared across all three sites and all are considered equally in our research.
When will you publish my category next?
Please refer to our research calendar for a schedule of reports by month and category.
Are software providers running paid campaigns with Capterra, Software Advice, or GetApp more likely to place higher on reports?
No. A provider’s status as a client or non-client is not a factor in any way.
How can providers improve their products’ placement on reports?
While providers cannot directly influence their position in reports, the best way to ensure a product is eligible for consideration is to collect more reviews. Providers can learn about our review collection tools within their Gartner Digital Markets account.
Can you update a product’s placement in a report if that product recently received a number of new reviews?
Currently, our reports are published snapshots in time as denoted by the specific publish date on the report. We do not make changes after reports have been published unless there is a significant error in its production. Any such products and new reviews will be considered when we next update the report.