Calculate your target cost per click

Use this calculator to find your target cost per click so you can optimize your Pay-Per-Click campaign bidding strategy.

How often do you bill your customers?*

Monthly

Annually

One-time fee

What is your average monthly revenue per customer?*

What is the average number of months a customer stays with you?*

Customer Lifetime Revenue:

What percentage of revenue are you willing to spend on a marketing channel to acquire a new customer?*

0 100

0 %

Target Customer Acquisition Cost:

What percentage of total web leads are qualified for sales (qualification rate)?*

0 100

0 %

What percentage of qualified leads become customers (close rate)?*

0 100

0 %

Target Cost Per Lead (CPL):

What percentage of website visitors fill out a form (conversion rate)?*

0 100

0 %

Ready to use your cost per click?