PPC Bid Calculator

Don't overbid on your PPC campaigns: Calculate the maximum bid you should pay per click in any ad channel, customized to your specific business goals.

How often do you bill your customers?*

Monthly

Annually

One time fee

What is your average monthly revenue per customer?*

What is the average number of months a customer stays with you?*

Customer Lifetime Revenue:

What percentage of revenue are you willing to spend on a marketing channel to acquire a new customer?*

0 100

0 %

Target Customer Acquisition Cost:

What percentage of total web leads are qualified for sales (qualification rate)?*

0 100

0 %

What percentage of qualified leads become customers (close rate)?*

0 100

0 %

Target Cost Per Lead (CPL):

What percentage of website visitors fill out a form (conversion rate)?*

0 100

0 %

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PPC Bid Calculator