Drive greater customer lifetime value at every stage of the funnel
Reputation Management
Competitive Comparisons
Marketing Services
Become visible to 9M+ buyers a month
Gain the trust of leads across every stage of your sales funnel
Attract software buyers across every industry and software category
Unparalleled reach powered by Gartner’s global expertise and translated listings
Connect with in-market buyers across the three leading software and services reviews sites
Site experience optimized for quick access to critical information and comparisons.
Site experience provides deep detail on features, functions, and integration capabilities and allows for extensive comparisons.
Site experience designed to drive buyers to software and services experts who can help guide them through their purchase.
We harness user reviews and actionable, objective insights that connect software and SaaS providers with buyers, enabling faster, smarter decisions and stronger performance on their most critical priorities.
Reputation Management
Improve brand recognition and reach
1,200+ targeted categories, descriptions and feature lists show how your product helps buyers solve their toughest business challenges.
Local language product descriptions and landing page translation services help you connect with in-market buyers on a global scale.
We make it easy to help you optimize for conversion. Our custom-built landing pages have helped software providers realize a 59% average increase in conversion.
Hear the voice of your customer
Reputation Management
Competitive Comparisons
Marketing Services
The buyer journey begins with an internet search. Buyers are directed to product categories on the Gartner Digital Markets network, where they can research potential solutions, and connect with software and SaaS providers that meet their unique needs.
We direct Pay-Per-Click leads to your campaign landing page, where they convert to mid-funnel, high-quality leads for your team.
-
Internet Search
71% of B2B buyers start research with a generic search
-
Gartner Digital Markets Sites
We direct Pay-Per-Click leads to your campaign landing page, where they convert into mid-funnel, high-quality leads for your team
-
Profile Visit
Buyers find the software they're looking for and click external links for the next steps
-
Conversion
Buyer converts on your webpage or landing page by completing lead capture form
-
Repeat Engagement
Prospects return to compare products, read and leave reviews, research new products
Our Pay-Per-Lead solution connects buyers to a team of phone advisors, who work with them to identify the best fit software or service solutions, while also qualifying and verifying the leads.
-
Internet Search
71% of B2B buyers start research with a generic search
-
Software Advice
Buyers explore directories and rankings
-
Conversion
Buyers complete form to request consultation
-
30 Secs After Completion
Initial phone outreach from buyer advisor
-
1:1 Consultation
10-15 min discussion, compile buyer BANT (Budget, Authority, Need, Timeline)
-
Qualification
Fits your target, and agrees to speak to sales
-
Quality Assurance
Every lead is checked for authenticity and accuracy
-
Real-time
Delivery
Scale and grow into
new global markets
Connect with in-market buyers searching in more than 30 countries with EMEA, the Americas, APAC and beyond.
Our localized sites provide software buyers with a unique experience to help them discover the best solutions for their needs, no matter where they're doing business.
We help software and SaaS providers easily and effectively scale campaigns and engagement in new global markets, whenever and wherever the opportunity fits.
Accelerate Revenue
Growth With Intent Data
of the B2B buying journey is spent with independent, third-party information sources, leaving a tremendous blind spot for software brands looking to understand or insert themselves into that buyer journey.
TSPs or Partners
Third Parties
Product Review Sites
How Intent Data Works
earlier in their research process
sales efficiency
or competitive products
drive campaign success
Support ABM With Intent Data
why buy now
close the deal
thought
leadership
key
differentiators
Identify high intent prospects with intent signals that span the full funnel
Prioritize sales-ready leads, highlight competitive strengths and promote authentic testimonials
Create velocity through the funnel as awareness and purchase intent grows over time
Customer Needs Keep Changing
Meeting customer retention and loyalty goals requires understanding how your customers perceive value, but 77% of marketing leaders struggle to keep up with changes in customer needs.
Peer review sites offer an unbiased lens into the minds of your customers, so you can use real-time insights to create a great experience.
Quickly develop more impactful messaging that addresses emerging customer pain points, sourced from unbiased reviews.
Created targeted interventions for customers looking at competing services and technology across the Gartner Digital Markets network.
Easily identify customers researching software with capabilities or functions you offer in upgraded packages or adjacent product lines.