Make a lasting impression on your ideal customers
Optimize your Gartner Digital Markets profile to reach and impress the millions of in-market software and service buyers across Capterra, GetApp, Software Advice, and UpCity. Focus on these 8 key areas to improve the performance of your profile and ensure you’re set up for success.
Targeted descriptions
Targeted descriptions
Tailor your description by category to connect with your best-fit prospect. Be specific about how your offering will not only meet your customers’ needs but also help buyers solve their toughest business challenges.
PRO TIP
Add local language descriptions where applicable to connect with international audiences.
Tailored product features
Tailored product features
Many buyers filter software categories based on product features they know they need. Be sure yours are up to date in every category where your product is listed.
Comprehensive product overview
Comprehensive product overview
Show prospective buyers everything you offer (beyond your product) including implementation resources, support, training, and more.
PRO TIP
Offering overviews should be unique across Capterra, GetApp, Software Advice and UpCity to effectively drive and convert traffic.
Transparent pricing information
Transparent pricing information
Buyers consistently share that they expect pricing information to be provided during their search. While pricing structures can vary, aim to share as many details as possible to clarify distinctions.
High-quality visuals
High-quality visuals
Show off your features and selling points with clear, descriptive visuals and videos. You can customize this content by category to make sure you’re highlighting the most relevant features for each search.
PRO TIP
We recommend hosting your videos on YouTube, as they tend to perform better in search.
Recent customer reviews
Recent customer reviews
We recommend having at least 10 recent reviews (submitted in the last 6 months) to help you stand out against the competition. Strong reviews can be positive or negative. The most helpful reviews describe specifics about your features and show relevance to the category or industry of your target buyer.
Optimize your landing page
Optimize your landing page
If you have a sponsored profile, use your landing page as an extension of your profile. To optimize form fills, ensure your landing page highlights features that are essential to your category and benefits specific to your target buyers.
Track performance
Track performance
Use our conversion tracking code to gain personalized, category-specific insights from your sponsored profile’s performance, along with expert guidance to help your business grow.