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Put your best foot forward with millions of buyers

An optimized product page boosts your reach with buyers. Don’t forget to highlight these eight key areas.

Leave Nothing to Chance

Buyers are more likely to click to your website and convert when they can understand its value. Complete your profile and ensure it’s the appropriate fit for the categories you’re targeting.

Targeted Descriptions

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Targeted Descriptions

Be specific about the value of your product. Your target market and how your product will not only meet the needs of the category’s buyers, but also help those buyers solve their toughest business challenges.

PRO TIP

Add local language product descriptions under the "Translations" tab to connect with millions of buyers worldwide.

Comprehensive Product Details

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Comprehensive Product Details

Ensure this information details everything your product offers, including delivery options, support, training, and more.

PRO TIP

Product descriptions must be unique across Capterra, GetApp, and Software Advice to effectively drive web traffic to your profiles.

Viewable Pricing Information

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Viewable Pricing Information

Buyers really care about pricing. We understand that pricing structures (and discounts) vary widely from company to company, but try to share as many details as possible using the Pricing Details box to clarify distinctions.

Tailored Product Features

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Tailored Product Features

Buyers filter the directory based on product features. Be sure yours are relevant and up to date in every category where your product is listed.

High Quality Videos and Screenshots

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High Quality Videos and Screenshots

Our buyers care about ease of use. Show off your interfaces with clear, descriptive visuals in the "Screenshots" and "Videos" tabs, to show important product features and selling points in more detail.

PRO TIP

We recommend using a link to a YouTube video, if possible, because they tend to perform better in search.

Recent Reviews from Verified Customers

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Recent Reviews from Verified Customers

Ensure your product features at least 10 recent reviews (submitted in the last six months), to help you stand out against your competitors. Strong reviews can be positive or negative — the most helpful describe specifics about your product features and show relevance to the category or industry of your target buyer.

Optimize Your Landing Page

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Optimize Your Landing Page

Think of your landing page as an extension of your product profile. Conversion rates are highest when your landing page highlights features that are essential to your category, and specific benefits to your target buyer.

Track Performance Insights

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Track Performance Insights

Use the Gartner Digital Markets conversion tracking code to gain personalized, category-specific insights from your campaign performance, along with expert guidance to help your business grow. Get help to install your code.

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What’s Next?

Log in to the Vendor Portal today to review, complete and optimize your product profile.

Want help?

Consult our team of experts for more ways to improve your product profile and better connect with buyers.

About us

Gartner Digital Markets is the world’s premier source for software vendors to connect with in-market buyers, through research, reviews and lead generation. Digital Markets comprises the three leading B2B software search websites — Capterra, GetApp and Software Advice — serving more than 9 million monthly visitors from around the globe. Gartner Digital Markets is proud to partner as a quality, high volume lead source for thousands of software products.