Customer reviews have become essential for B2B buyers making software purchase decisions. In fact, 17% of buyers consider reviews sites the most important source for information about software — more than any other channel.
Collecting and using reviews can be challenging without the right framework and tools.
In this webinar, we explore the importance of review collection, ways to collect feedback effectively, and how software marketers can generate the most value from reviews throughout the sales funnel.
You will learn:
- The value of user reviews for software providers and how they impact your brand reputation.
- Ways to drive demand and increase conversions using customer feedback in marketing campaigns.
- How to launch always-on review collection campaigns across Capterra, GetApp and Software Advice.
Speakers
Amanda Garrett,
Senior Marketing Specialist, Vendor Products
Senior Marketing Specialist, Vendor Products
Mark DiGiammarino,
Senior Director, Vendor Services
Senior Director, Vendor Services