Pitch with precision

Use buyer intent, reviews and search data to better understand your sales leads and close more deals, faster.

Create an informed game plan before you pitch with Buyer Discovery

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Better buyer intelligence transforms sales. Build smarter, more personalized pitches to leads who are more likely to close. Glean insights from real companies researching software in your category, and the more than 9 million software buyers who visit Gartner Digital Markets every month.

  • Discover untapped software buyers with greater propensity to close
  • See intent histories and visitor paths to your listing
  • Gain first access to in-category businesses
  • Stream high intent signals directly into your martech stack with seamless integrations to Salesforce, Hubspot, and Snowflake.

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Let your users sell your strengths with Competitive Comparisons

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Stand apart in a crowded marketplace with Competitive Comparisons’ reviews-backed data. Lead the sales conversation with strong social proof of buyers’ trust in your products based on more than 1 million verified software reviews.

  • Identify and highlight the product features your users rate best
  • Compare your product to your top category competitors
  • Streamline sales with customizable comparison content

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Connect the dots with Reviews Insights

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Quickly pinpoint product strengths and selling points with authentic voice-of-the-customer data. Tailor pitches with customer feedback to close more deals.

  • Understand how users differentiate your product from the competition
  • Analyze ratings based on users’ company size, job title and industry
  • Overcome objections with instant access to verifiable user feedback
  • Craft testimonials from customer successes and build trust with prospects

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Capitalize on business-relevant analytics

Data Insights provides a holistic view of your product’s strengths and weaknesses so you can deliver evidence-based solutions to your biggest business challenges.

Understand the competitive dynamics of the industry and identify opportunities for measurable growth to build a data-fueled roadmap for success.