Creative positioning backed by analytics

Data Insights uses your product reviews and search intelligence to tell a rich story of your product experience. Discover unique strengths and find new solutions to solve customer pain points.

Get direct user feedback with Reviews Insights

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Discover the voice of your customers by accessing product ratings and reviews data to quickly contextualize performance. Gain insights to position your product where it shines, and find new areas to improve based on authentic user experience.

  • Discover the features your users love, and dig into their greatest pain points to keep getting better
  • Assess overall customer sentiment with 24/7 access to your user reviews
  • Analyze ratings based on users’ company size, job title and industry for further user input anytime

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Show off product strengths with Competitive Comparisons

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Reveal your product’s competitive advantages by filtering and comparing reviews ratings against rival products. Visualize key insights for product marketing strategy to better position your product within targeted industries and buyer categories.

  • Compare your product to the top three competitors in a selected category
  • See how you stack up based on user ratings in key areas of functionality, ease of use and more
  • Promote your product’s strengths with a custom content package of compelling visuals

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Build targeted positioning with Buyer Discovery

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Discover the industries that show the greatest interest in your product. Prioritize feature development to appeal to them based on product, category and competition data pulled from Gartner Digital Markets’ unparalleled volume of in-market traffic. Identify potential gaps in targeted industries.

  • Get access to the identities of businesses interested in your software
  • Leverage search data to target the right audience
  • Discover buyer intent trends and potential new marketing opportunities
  • Prioritize sales-ready leads through Salesforce integration; Hubspot available 2H 2020

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Capitalize on business-relevant analytics

Data Insights provides a holistic view of your product’s strengths and weaknesses so you can deliver evidence-based solutions to your biggest business challenges.

Understand the competitive dynamics of the industry and identify opportunities for measurable growth to build a data-fueled roadmap for success.