Craft the right message

Improve marketing to qualified leads and conversions by uncovering key user insights to guide personalization and segmentation strategies.

Accelerate buyers through the funnel with Buyer Discovery

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Leverage Gartner Digital Markets’ unparalleled volume of in-market software buyer traffic to identify the businesses that show active interest in your category and the journey they took to get there. Target buyers with the right message based on their position in the sales funnel.

  • Access a customized dataset of relevant, in-market software companies
  • Reveal traffic volume, SEO footprint, Digital Markets visitor data and more
  • Target marketing to the right buyers through Salesforce integration; Hubspot available 2H 2020

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Promote product strengths with Competitive Comparisons

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Filter and compare your reviews ratings against rival products to create competitive content packages. IIllustrate how reviewers use your software to solve their toughest business challenges.

  • Better position your product with the right selling points
  • Identify positive product data and trends to highlight
  • Compare your product to the top three competitors in a selected category

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Turn user reviews into actionable intelligence with Reviews Insights

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Evaluate your product’s ratings and benchmark against your competitors to understand how to better target your audience. Leverage key phrases from reviews in personalized marketing content.

  • Learn how users differentiate your product from the competition
  • Find and target key phrases to leverage as testimonials or inspire potential marketing messaging
  • Pull direct customer feedback with Snippet Quotations to power ABM strategy

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Capitalize on business-relevant analytics

Data Insights provides a holistic view of your product’s strengths and weaknesses so you can deliver evidence-based solutions to your biggest business challenges.

Understand the competitive dynamics of the industry and identify opportunities for measurable growth to build a data-fueled roadmap for success.