Identify companies actively looking for your software
Buyer Discovery taps into Gartner Digital Markets’ unparalleled volume of more than 9 million monthly B2B software buyers to reveal companies visiting your product pages and accounts with high purchase intent in your category.
With intent data from the three most well-known software reviews sites — Capterra, GetApp and Software Advice — uncover triple the opportunities for your sales team. Reach the right accounts when they’re ready to buy, improve campaign conversion rates and empower teams to close more deals, faster.
![](https://play.vidyard.com/zJEtYN57QJbk7mx5cTEKF2.jpg)
What’s included:
- Account-level identities and firmographic data for all visitors in your software categories
- Daily export of buyer activity data; also available to sync into existing systems through API
- Product Awareness, Buyer Engagement, and Purchase Intent scores to quickly segment and target the right accounts
- Prioritize sales outreach and uncover new opportunities with included Salesforce, Hubspot, and Snowflake integrations.
Learn how Buyer Discovery can fuel your growth
![icon bulb](https://img04.en25.com//EloquaImages/clients/GartnerDigitalMarkets/%7B736948e4-6215-4651-abc1-e01804ed685c%7D_icon-tangerine-chart_increase_03%402x.png)
Demand
Generation
Access a personalized dataset of relevant, in-market companies that are researching your product, competitors, or software category. Prioritize the target accounts most likely to convert and close through ABM campaigns.
![icon target](https://img04.en25.com/EloquaImages/clients/GartnerDigitalMarkets/%7B788dcbe8-ad4a-480a-bbfe-9c45d8c08bd5%7D_icon-tangerine-handshake%402x.png)
Business
Development
Close more deals, faster, with serious buyers who are actively researching your solution now. Personalize pitches with detailed session information and better tailor outreach to your buyers’ interests.
![icon people](https://img04.en25.com/EloquaImages/clients/GartnerDigitalMarkets/%7B360dfc1d-9ef8-4348-bbfc-3f7d4be562af%7D_icon-tangerine-target%402x.png)
Customer
Success
Improve retention by identifying accounts at risk of moving to competing solutions and uncover cross-sell opportunities to grow existing relationships.