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About RaaS Email

Collect reviews with help from our team of email marketing specialists.

Get More Reviews for Your Software… Without Lifting a Finger

Sign up for Gartner Digital Markets' Reviews as a Service (RaaS) Email program, and we'll contact your customers on your behalf asking them to write a software review. To get started, submit a list of software users you'd like to leave a review. We'll do all of the work for you, from writing and sending the email, to tracking the success of the campaign as new reviews start rolling in. The best part? There is no cost to participate.

Reviews are one of the most effective ways to catch the eye of millions of software buyers searching across Gartner Digital Markets’ network of sites — Capterra, GetApp and Software Advice.

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Incentivize Reviewers at No Cost to You

For a limited time, reviewers from this campaign will receive a gift card of their choice — and we’ll cover 100% of the costs. We'll send at least 100 gift cards to your users for published reviews, depending on the number of contacts you submit.

You're in Good Company

We've helped more than 10,000 software companies deliver customized campaigns, contributing to Gartner Digital Markets' 1 million+ verified user reviews.

Setting up the campaign was painless, I just had one of our techs get us a list of users and it went out! I think it makes a positive difference having review recruitment emails come from Capterra rather than us, and we are really interested in launching another campaign through Capterra in the future.
— Sonya Behnke, JobBox Software

Why Participate in Reviews as a Service?


Reviews are trusted social proof.

Two-thirds of software buyers say reading reviews significantly impacts their purchasing decisions.


Get triple the exposure for each new review.

Each review you collect will reach 3x the buyers across the Gartner Digital Markets network of sites — Capterra, GetApp, Software Advice.


Reviews help drive traffic to your listing.

Get up to 8x more traffic by going from 0 to 10 recent reviews.

Start Collecting Reviews

Ready to get started? Sign up for our Email Reviews Program to collect reviews for your profile.