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RaaS Self Service: Link Variation Tracking

Easily measure the impact of your Reviews as a Service (RaaS) Self Service Campaign

How It Works image

Amplify your Self Service campaign with Link Variation Tracking

Track your Self Service campaign across channels with our Link Variation Tracking feature. Use this feature to run internal competitions, A/B test campaigns, and discover which channels make the biggest impact in your reviews collection efforts.

Discover your optimal review collection method

With Link Variation Tracking and the help of your dedicated reviews associate, you can identify the review collection methods that work best for your business. We make it easy for you to create multiple, unique Self Service campaign links and identify the link variation that collects the most reviews.

How It Works

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Sign Up for RaaS Self Service

Complete the form for our Self Service program, and receive your custom Self Service landing page.

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Append version tracking parameters to your custom link*

We offer two unique parameters based on if you have a specific language set for your review collection efforts. Use Option 1 if you're collecting reviews in multiple languages, and use Option 2 if you're only collecting reviews in English.

Option 1: If you are using a Self Service link with language parameters defined, append the parameter &version= followed by a unique naming convention for each link variation.

  • Example: https://review.capterra.com/Feedback-Rocket-Analytics-000000-00000000?lang=english&version=sales

Option 2: If you are using a Self Service link without language parameters defined, append the parameter ?version= followed by a unique naming convention for each link variation.

  • Example: https://review.capterra.com/Feedback-Rocket-Analytics-000000-00000000?version=sales
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Identify the channel that collects the most reviews

Work with your dedicated reviews associate to identify the highest performing link and channel.


*Please note that each link variation you create will connect to the same review form and gift card fulfillment.