Launch your review campaign with these essentials
Use these marketing templates to share your review campaign link with customers and kick-start review collection campaigns. You can find your review campaign link and gift card incentive options in your Gartner Digital Markets account.
Get your campaign started quickly with these email templates and use the scheduling tool to help determine your email send dates.
Email is an effective channel for review collection. The most successful campaigns send 3 to 4 reminders between 9 a.m. and 1 p.m.
Scheduler
| Email Templates | Send Dates | Times |
|---|---|---|
| Email #1 (Initial) | 9:00am-11:00am | |
Subject Line: Will you write a review of Your Product's Name? Hi Your Customer's Name,
Thank you for being a valued user of Your Product's Name. Your feedback is important to us. Will you please leave a detailed review on Capterra? Sharing your experience with our product is a valuable way to help other buyers make informed software purchasing decisions for their business. Once your review is published, we would like to send you a $XX gift card* to thank you for your time. Get started now: Your Review Campaign Link Best, Your Company's Name *Limited time offer, while supplies last. To be eligible to participate in the Capterra Reviews Program, you must comply with these Community Guidelines. PLEASE NOTE: In our support of Capterra’s ongoing efforts to ensure a just and legally compliant Reviews Program, Capterra will not provide an incentive to: i) Reviewers who are employees of -or affiliated with- the company being reviewed, or a direct competitor; ii) Reviewers who are employees, officers, directors, agents of Gartner, Inc., its subsidiaries and affiliated companies and their immediate families; iii) Reviewers who are government and public sector employees; iv) Reviewers whose company policies prohibit the acceptance of gifts in the context of business transactions; and v) Reviewers who are individuals (or who are acting on behalf of individuals) (1) subject to, (2) residing in countries or (3) employed by organizations identified in any government sanctions watchlist, including but not limited to the US Department of Treasury’s Office of Foreign Assets Control (OFAC) Specially Designated Nationals List or other sanctions lists. ** Even if you fall under one of the categories listed above, you are welcome to submit a non-incentivized review directly on the site by clicking here. |
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| Email #2 (Follow-up) | 9:00am-11:00am | |
Subject Line: Earn a gift card for sharing your feedback Hi Your Customer's Name,
We would love to know about your experience using Your Product's Name. Will you please write an honest review of your experience on Capterra? Reviewers will receive a $XX gift card* and your review will help others make more informed software buying decisions. Thank you for your feedback: Your Review Campaign Link Best, Your Company's Name *Limited time offer, while supplies last. To be eligible to participate in the Capterra Reviews Program, you must comply with these Community Guidelines. PLEASE NOTE: In our support of Capterra’s ongoing efforts to ensure a just and legally compliant Reviews Program, Capterra will not provide an incentive to: i) Reviewers who are employees of -or affiliated with- the company being reviewed, or a direct competitor; ii) Reviewers who are employees, officers, directors, agents of Gartner, Inc., its subsidiaries and affiliated companies and their immediate families; iii) Reviewers who are government and public sector employees; iv) Reviewers whose company policies prohibit the acceptance of gifts in the context of business transactions; and v) Reviewers who are individuals (or who are acting on behalf of individuals) (1) subject to, (2) residing in countries or (3) employed by organizations identified in any government sanctions watchlist, including but not limited to the US Department of Treasury’s Office of Foreign Assets Control (OFAC) Specially Designated Nationals List or other sanctions lists. ** Even if you fall under one of the categories listed above, you are welcome to submit a non-incentivized review directly on the site by clicking here. |
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| Email #3 (Follow-up) | 9:00am-11:00am | |
Subject Line: Don’t forget to share your feedback Hi Your Customer's Name,
Thank you again for being a valued user of Your Product's Name. We hope you will take this opportunity to leave a review of Your Product's Name on Capterra and receive a $XX gift card* as a thank-you. Leave your review: Your Review Campaign Link We appreciate your time. Best, Your Company's Name *Limited time offer, while supplies last. To be eligible to participate in the Capterra Reviews Program, you must comply with these Community Guidelines. PLEASE NOTE: In our support of Capterra’s ongoing efforts to ensure a just and legally compliant Reviews Program, Capterra will not provide an incentive to: i) Reviewers who are employees of -or affiliated with- the company being reviewed, or a direct competitor; ii) Reviewers who are employees, officers, directors, agents of Gartner, Inc., its subsidiaries and affiliated companies and their immediate families; iii) Reviewers who are government and public sector employees; iv) Reviewers whose company policies prohibit the acceptance of gifts in the context of business transactions; and v) Reviewers who are individuals (or who are acting on behalf of individuals) (1) subject to, (2) residing in countries or (3) employed by organizations identified in any government sanctions watchlist, including but not limited to the US Department of Treasury’s Office of Foreign Assets Control (OFAC) Specially Designated Nationals List or other sanctions lists. ** Even if you fall under one of the categories listed above, you are welcome to submit a non-incentivized review directly on the site by clicking here. |
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| Email #4 (Follow-up) | 9:00am-11:00am | |
Subject Line: Last chance to earn a gift card for your review Hi Your Customer's Name,
If you haven't had a chance to provide a review for Your Product's Name, it's not too late. As a reminder, you can receive a $XX gift card* once your review is published on Capterra. Share your feedback: Your Review Campaign Link Best, Your Company's Name *Limited time offer, while supplies last. To be eligible to participate in the Capterra Reviews Program, you must comply with these Community Guidelines. PLEASE NOTE: In our support of Capterra’s ongoing efforts to ensure a just and legally compliant Reviews Program, Capterra will not provide an incentive to: i) Reviewers who are employees of -or affiliated with- the company being reviewed, or a direct competitor; ii) Reviewers who are employees, officers, directors, agents of Gartner, Inc., its subsidiaries and affiliated companies and their immediate families; iii) Reviewers who are government and public sector employees; iv) Reviewers whose company policies prohibit the acceptance of gifts in the context of business transactions; and v) Reviewers who are individuals (or who are acting on behalf of individuals) (1) subject to, (2) residing in countries or (3) employed by organizations identified in any government sanctions watchlist, including but not limited to the US Department of Treasury’s Office of Foreign Assets Control (OFAC) Specially Designated Nationals List or other sanctions lists. ** Even if you fall under one of the categories listed above, you are welcome to submit a non-incentivized review directly on the site by clicking here. |
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Events
Use webinars, virtual conferences, and in-person events as an opportunity to collect feedback from engaged users.
You can request reviews as part of your email follow-up post session and promote your incentivized campaign link in your slide presentation, in the event chat box, or even through mobile/SMS push notifications during your event.
| Presentation slide |
|---|
Download this sample slide for inspiration on how to incorporate review requests in presentations, webinars, or other events. |
| Email Templates | ||
|---|---|---|
| Email #1 (Pre-Event) | ||
Subject Line: Will you write a review of Your Product's Name? Hi Your Customer's Name,
Thanks for being a valued user of Your Product's Name. We are excited to see you at Your Event's Name and wanted to share with you an opportunity for event attendees. We are working with Capterra to collect reviews and will be offering a $XX gift card* to attendees who write a review that gets published for Your Product's Name. Get started now: Your Review Campaign Link We look forward to seeing you soon! Best, Your Company's Name *Limited time offer, while supplies last. To be eligible to participate in the Capterra Reviews Program, you must comply with these Community Guidelines. PLEASE NOTE: In our support of Capterra’s ongoing efforts to ensure a just and legally compliant Reviews Program, Capterra will not provide an incentive to: i) Reviewers who are employees of -or affiliated with- the company being reviewed, or a direct competitor; ii) Reviewers who are employees, officers, directors, agents of Gartner, Inc., its subsidiaries and affiliated companies and their immediate families; iii) Reviewers who are government and public sector employees; iv) Reviewers whose company policies prohibit the acceptance of gifts in the context of business transactions; and v) Reviewers who are individuals (or who are acting on behalf of individuals) (1) subject to, (2) residing in countries or (3) employed by organizations identified in any government sanctions watchlist, including but not limited to the US Department of Treasury’s Office of Foreign Assets Control (OFAC) Specially Designated Nationals List or other sanctions lists. ** Even if you fall under one of the categories listed above, you are welcome to submit a non-incentivized review directly on the site by clicking here. |
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| Email #2 (Post-Event) | ||
Subject Line: RE: Will you write a review of Your Product's Name? Hi Your Customer's Name,
If you haven't had a chance to leave your honest feedback for Your Product's Name yet, it's not too late! To recap, we’re working with Capterra to collect feedback and will be offering a $XX gift card* to Your Event's Name attendees who have a review published for Your Product's Name. Get Started: Your Review Collection Link. Best, Your Company's Name *Limited time offer, while supplies last. To be eligible to participate in the Capterra Reviews Program, you must comply with these Community Guidelines. PLEASE NOTE: In our support of Capterra’s ongoing efforts to ensure a just and legally compliant Reviews Program, Capterra will not provide an incentive to: i) Reviewers who are employees of -or affiliated with- the company being reviewed, or a direct competitor; ii) Reviewers who are employees, officers, directors, agents of Gartner, Inc., its subsidiaries and affiliated companies and their immediate families; iii) Reviewers who are government and public sector employees; iv) Reviewers whose company policies prohibit the acceptance of gifts in the context of business transactions; and v) Reviewers who are individuals (or who are acting on behalf of individuals) (1) subject to, (2) residing in countries or (3) employed by organizations identified in any government sanctions watchlist, including but not limited to the US Department of Treasury’s Office of Foreign Assets Control (OFAC) Specially Designated Nationals List or other sanctions lists. ** Even if you fall under one of the categories listed above, you are welcome to submit a non-incentivized review directly on the site by clicking here. |
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Sales Enablement
Inform your sales and customer-facing teams about your review collection campaign and ask for their help to spread the word. Use an email signature banner to naturally embed your review campaign within the sales process.
Hi All,
We're launching a review collection campaign on Capterra and will be offering published reviewers a $XX gift card.* The campaign will start this week!
To help our review collection efforts, we ask that you include the link below and the attached banner image in your email signature to help collect reviews from your contacts.
Review Link: Your Review Campaign Link
Please don't hesitate to reach out if you have any questions.
Thanks in advance!
*Limited time offer, while supplies last. To be eligible to participate in the Capterra Reviews Program, reviewers must comply with these Community Guidelines.
PLEASE NOTE: In our support of Capterra’s ongoing efforts to ensure a just and legally compliant Reviews Program, Capterra will not provide an incentive to: i) Reviewers who are employees of -or affiliated with- the company being reviewed, or a direct competitor; ii) Reviewers who are employees, officers, directors, agents of Gartner, Inc., its subsidiaries and affiliated companies and their immediate families; iii) Reviewers who are government and public sector employees; iv) Reviewers whose company policies prohibit the acceptance of gifts in the context of business transactions; and v) Reviewers who are individuals (or who are acting on behalf of individuals) (1) subject to, (2) residing in countries or (3) employed by organizations identified in any government sanctions watchlist, including but not limited to the US Department of Treasury’s Office of Foreign Assets Control (OFAC) Specially Designated Nationals List or other sanctions lists.
** Even if reviewers fall under one of the categories listed above, reviewers are welcome to submit a non-incentivized review directly on the site by clicking here.
We're launching a review collection campaign on Capterra and will be offering published reviewers a $XX gift card.* The campaign will start this week!
To help our review collection efforts, we ask that you include the link below and the attached banner image in your email signature to help collect reviews from your contacts.
Review Link: Your Review Campaign Link
Please don't hesitate to reach out if you have any questions.
Thanks in advance!
*Limited time offer, while supplies last. To be eligible to participate in the Capterra Reviews Program, reviewers must comply with these Community Guidelines.
PLEASE NOTE: In our support of Capterra’s ongoing efforts to ensure a just and legally compliant Reviews Program, Capterra will not provide an incentive to: i) Reviewers who are employees of -or affiliated with- the company being reviewed, or a direct competitor; ii) Reviewers who are employees, officers, directors, agents of Gartner, Inc., its subsidiaries and affiliated companies and their immediate families; iii) Reviewers who are government and public sector employees; iv) Reviewers whose company policies prohibit the acceptance of gifts in the context of business transactions; and v) Reviewers who are individuals (or who are acting on behalf of individuals) (1) subject to, (2) residing in countries or (3) employed by organizations identified in any government sanctions watchlist, including but not limited to the US Department of Treasury’s Office of Foreign Assets Control (OFAC) Specially Designated Nationals List or other sanctions lists.
** Even if reviewers fall under one of the categories listed above, reviewers are welcome to submit a non-incentivized review directly on the site by clicking here.
Campaign tracking
Track internal competitions, A/B test campaigns, and measure channel success with distinct channel tracking links.
Create distinct tracking links by adding a tracking parameter to your review campaign link, generated in your Gartner Digital Markets account.
Append the parameter &utm_term= followed by a unique naming convention for each channel.
Example: https://reviews.capterra.com/new/000000?lang=en&utm_term=sales
Need help?
Visit our Help Center to learn more about how to get started with review campaigns.